www.moritzbmw.com moritzbmw.com - Articles en-us University of Texas Arlington Moritz Allan Saxe BMW Cadillac MINI Fort Worth Star Telegram Articles Local Text Posted Wednesday, Feb. 29, 20121 By Barry Shlachter, Scott Nishimura and Sandra Baker Star-Telegram Staff Writers Actors make commercial endorsements. So do pro athletes. But a 73-year-old political science professor from Arlington? Allan Saxe's face peers out from a billboard on Interstate 20 in southwest Arlington that says, "I trust Moritz," referring to the local car dealer. Clearly, linking up with one of Tarrant County's most respected personages -- Saxe has given away more than $2 million to worthy causes -- is no doubt a clever, if offbeat, marketing strategy. And while celebrities get paid richly for lending their names -- actor Tommy Lee Jones reportedly got more than $1 million to endorse natural gas drilling here for Chesapeake Energy -- the University of Texas at Arlington professor says he agreed to do it for nada. (He did receive three $60 gift cards for Olenjack's Grille, which he promptly gave away.) "A lot people wouldn't believe it or understand" that he did it for free, Saxe said. But he has known the Moritz family for years, worked on some charities with its members and bought his BMW from its dealership -- a 2007 model he bought used and is still paying off. The response has been wholly positive, he insists. But Saxe says he's not likely to get more offers. "I am an ugly little man." When it was suggested that he is better-looking than Woody Allen, the academic said after a pause, "Yes, I am. But he has other things going for him." Read more here: http://www.star-telegram.com/2012/02/29/3773870/uta-profs-endorsement-of-moritz.html#storylink=cpy http://moritzbmw.com/content/news/UTA_prof's_endorsement_of_Moritz_dealership_veers_from_typical_marketing_strategies/389.html Moritz North Arlington Toys for Tots Marines Christmas dropoff BMW Cadillac MINI Moritz of North Arlington Articles Local Text Moritz of North Arlington is proud to announce that we have teamed up with the Toys for Tots Foundation to be an official drop off point. We will be collecting unwrapped toys in each of our showrooms (BMW, MINI, Cadillac and Pre-Owned) from now until December 17th. Please stop in and help a child to have a Merry Christmas! http://moritzbmw.com/content/news/Toys_for_Tots/376.html Moritz Cadillac BMW MINI Arlington Texas Rolling Hills Country Club Golf Moritz of North Arlington Articles Local Text Moritz of North Arlington is proud to once again be the title sponsor of the Rolling Hills Country Club Emerald Cup Golf Tournament. The Emerald Cup is the largest member event of the year at Rolling Hills Country Club. The tournament begins on Wednesday September 14th with registration and the practice round from 2:00-7:00 and ends on Saturday September 17th with awards following completion of the final round. Some of the highlights from the 4 day event include breakfast and lunch daily, dinner served on Thursday and Friday and the Ladies Luncheon on Saturday at 11:00 a.m. There will be individual Skills competitions that will include the longest drive, closest to the pin and putting. The Skills Competition will take place on Thursday during round 1. There will also be two hole in one opportunities to win a 2011 MINI from Moritz MINI of North Arlington. We will be following the event very closely and posting pictures as well as the leader board daily. The event is sure to be a good time. We hope to see you all there. Visit our Facebook Pages for more pics and videos of the Rolling Hills Ladies and Gentlemen in action by clicking the links below and be sure to "Like" Moritz BMW Cadillac MINI online to receive the latest and greatest from each brand and Moritz all year long: Moritz BMW Facebook Moritz Cadillac Facebook Moritz MINI Facebook http://moritzbmw.com/content/news/Rolling_Hills_Country_Club_Emerald_Cup/361.html Moritz Cadillac BMW MINI Arlington Shady Valley Golf Swingfest Moritz of North Arlington Articles Local Text Shady Valley Swingfest 2011 This year Moritz of North Arlington was once again honored to sponsor Swingfest at Shady Valley Country Club. For four days Shady Valley was home to this wonderful event that provided some strong competition, fantastic food and great entertainment; let s not forget to mention the tournaments alliance with Mission Arlington. Mission Arlington/Mission Metroplex is an invaluable local charity that works within the community to help those in need, whatever the need may be. While Moritz sponsored the four day event, BMW of North America stopped in on Saturday to hold the BMW Golf Cup International, an incentive by BMW to enhance local member tournaments in over 35 countries. The BMW Golf Cup International is a series of amateur tournaments that BMW has been involved with since the early 1990 s. The top two finishers from Saturday s round Terry Zang and Chris Cowart qualified to go play in the BMW Golf Cup US Final at beautiful Pinehurst Resort in North Carolina. From there US Finalists compete for the chance to represent Team USA at the BMW Golf Cup International World Final that will be held in Singapore in March of 2012. In addition to awarding two players from Saturday the opportunity to play at Pinehurst Resort, there were two other prizes up for grabs. While no one was able to claim the coveted 7 Series BMW for a hole in one, we were able to award a closest to the pin prize to Mr. Stanfield Hughes of Arlington. With his closest to the pin shot Mr. Hughes has won a day at the BMW Experience in Spartanburg, NC. He will get to enjoy a day of M driving at its finest with through a variety of exercises on a slalom course, autocross and wet skid pad. Congratulations to Mr. Hughes for his prize valued at $1295.00! Hole 17 was our home for the day and we were able to meet and visit with some real characters. We want to thank you all for the opportunity to come out to your beautiful club and spend some time with you all! We truly enjoy the chance to come out into the community and meet new friends. I feel I would be remiss if I didn t mention that Neal Kruger, a guest of Mr. Bobby Barton, did make a hole in one on the 13th hole on Sunday. While there was not a prize for a hole in one on Sunday, this is a feat that must be mentioned and praised. I was speaking with a gentleman that played with Mr. Kruger and he said it was, an absolutely beautiful golf shot that just disappeared. I humbly tip my hat to Mr. Kruger! His shot was definitely the buzz at the closing luncheon on Sunday. I spoke with Mr. John Hopkins, the chairman of the Swingfest committee at the close of the weekend to get his take on how he felt the weekend went. He issued the following statement: As Chairman of the Swingfest committee our goal is to be sure that everyone has a great time on the course and at all the social functions, and have received full value of the dollars they have spent. By all of the comments after the Sunday Dinner, it looks like we met all of our goals. I couldn t agree more Mr. Hopkins! P.S. Visit our Facebook Pages for more pics and videos of the Shady Valley Ladies and Gentlemen in action by clicking the links below and be sure to "Like" Moritz BMW Cadillac MINI online to receive the latest and greatest from each brand and Moritz all year long: Moritz BMW Facebook Moritz Cadillac Facebook Moritz MINI Facebook http://moritzbmw.com/content/news/Swingfest_Wrap-up_2011/343.html High Temperatures Heat Texas Cars Children Pets Moritz Maintainance Moritz of North Arlington Articles Local Text Tips for Your Car and the High Temperatures With us now in our 39th day of temperatures above 100 degrees, I felt it important to share some tips for your car to help both you and your vehicle deal with the extreme heat. Keep in mind that some of these things may seem obvious and yet so many of us are not doing the ones that seem the most obvious. First and foremost NEVER leave a child or an animal in your vehicle. Every summer we hear or read stories of children succumbing to the heat while being inside a vehicle. Even if you crack the window the temperature inside your vehicle can reach upwards in the neighborhood of 200 degrees very quickly depending on car color and where it is parked. For example on an 80 degree day the interior of your vehicle can reach 99 degrees within 10 minutes. As we all would welcome an 80 degree day right now, just imagine what the inside would be with the weather that we have been having within that same 10 minutes. In extreme heat children tend to become lethargic so they are not likely able to call for help or cry even for smaller children/babies. Leaving a child or animal in a car in any weather is illegal and dangerous but in high temperatures it can be deadly. If you see a car with a child or animal inside please call 911 immediately even if the windows are cracked. Most of us have a set routine each day. One parent is normally in charge of getting your baby or small child to day care each day. On days when the other parent steps in it is important to break your usual pattern so that you don t accidentally forget you have the baby with you. Some may laugh at this or question how in the world this could happen, but if the baby falls asleep you could actually just set off in auto-pilot and head straight on your normal routine. When transporting a baby in the car with you another good idea is to put something in the backseat with the child that you absolutely can t get through your day without. This could be a brief case, a purse, a laptop etc. Always lock your vehicle, even in your driveway. This is not only a good idea from a theft standpoint, but also if you have children. There have been many stories of children playing outside their homes where the children have gotten into vehicles and were not able to get out. Even if you live in an apartment and you yourself don t have children this is important. Kids don t seem to know or care if the car is theirs or not, especially if they are small. If the door is unlocked it is an opportunity. They may not be intending anything other than to hide or play and it could have an awful ending. Window Tint/Window Shades While some just think of window tint as a cool add-on feature, tint can drastically cut the temperature inside a vehicle. In the state of Texas state law says that the side and rear windows must have a light transmittance value of 25% or more. What that means is that at least 25% of the light must pass through the tint. This can drastically cut back on the amount of direct light that gets into your vehicle thus keeping it cooler. If window tinting isn t in your budget right now then invest in window shades to use when your vehicle is parked. Window shades not only cut back on the amount of heat, but they also will help the life of your dashboard and steering wheel. Without covers they can fade or even crack. Let s also not forget that the steering wheel can get hot to the touch, making driving difficult. Parking in the shade is also a good idea. Too obvious? Maybe, but how many of us try to find a close parking place instead of a good parking place? Now one thing to keep in mind is that parking next to trees does come with its risks birds. Need I say more? Service your vehicle regularly In hot climates it is important to regularly check your fluid levels, belts, tires and oil. This doesn t mean that you have to make a lot of trips to a service provider. These are all things that you can check yourself on a regular basis to ensure that vehicle won t fail you when you need it. When checking your tires it is important to make sure that they are aired to the recommended level (this varies) and that the tread on your tires is in good shape. The penny trick isn t a bad gauge to test your tire tread since most of us can t tell by looking. The Penny Test Pinch a Lincoln-head penny, from the base, between your thumb and forefinger, so that the top of Lincoln's head and the words "In God We Trust" are showing. Place the top of Lincoln's head into one of the tire tread grooves -- try to measure in the lowest point within the tread. If any part of Lincoln's head is obscured by the tread, you're all set -- you have a legal and safe amount of tread. However, if you can see above Lincoln's head or any of the "In God We Trust" letters above his head, then you are ready for a new tire. Check your tires in several tread locations. Be sure to check both inner and outer and middle grooves of each tire, because tires can wear differently on each side, due to improper wheel alignment and/or low inflation. Items that you should and shouldn t have in your car A couple of items that you should always keep in your car are bottled water, snacks such as granola or crackers, a first aid kit with sunscreen towelettes and an emergency kit. In an emergency kit consider including things like a flashlight, flares, jumper cables, gloves, paper towels and a blanket. A few basic tools might not be a bad idea either. Now, things you shouldn t leave in your car. No matter how smart any of us are we have at one time or another left something in the car that we shouldn t have. Like the time we left a Sippy cup full of milk in the car. YUCK! Anyway in extreme heat never leave bottles of sunscreen (the heat can actually cause a bottle of sunscreen to explode, which is why toweletts are best to have in the car), cleaning solutions with ammonia of alcohol or anything packaged under pressure like hair spray or sodas. If you can follow some of these obvious yet not always heeded tips, you too can survive the summer of 2011! Sources Hedding, Judy. About.com Phoenix. 9 August 2011 http://phoenix.about.com/od/car/a/summercar_2.htm . National Weather Service. 9th August 2011 http://ggweather.com/heat/hot_car_10min.jpg . Smith, Rick. Reviews Online. 28 January 2003. 9 August 2011 http://www.reviewsonline.com/auto/tt03-1.htm . Texas Department of Public Safety. September 2009. 9th August 2011 http://www.txdps.state.tx.us/vi/misc/faq/tint.htm . http://moritzbmw.com/content/news/Tips_For_Your_Car_and_High_Temperatures/342.html Moritz BMW Arlington 3 series M3 Articles Local Text BMW BMW has started to roll out its next generation 3-series and everyone is all a buzz. The new 3 s began arriving at Arlington Moritz BMW in very late February and we couldn t be more excited than we are about everything BMW has in store for the new 3 series models. The car shares its front end layout with the next-gen 1-series and doesn t use the double wishbones of the 5, 6, or 7-series cars. The four-door sedan is a downsized 5-series more or less and longer and more sleek than its predecessor. The coupe is a two-door sedan with a lower roofline featuring more sculptured flanks, a more steeply raked windshield and rear window, a sportier front end with a completely remodeled rear end. Contrary to earlier plans, the convertible is now likely to retain the retractable hardtop, which is particularly popular in North America and China. There have been discussions of possibly offering the new 3 s with a cloth roof, but for the time being that is just purely talk as we have yet to see any actual plans to indicate that they intend to produce them with a cloth roof. Both the wagon and the GT3 will feature a longer wheelbase for added rear legroom and a more spacious luggage compartment. The next-generation M3 will only come in coupe and convertible versions. In both cases, the 420-hp V-8 will be replaced by a 3.0-liter twin-turbo straight six good for around 450 hp. Star engines in the new 3-series will be a family of upgraded fours, ranging from 136-hp 1.6-liter to 252-hp 2.0-liter gas models and 150-hp 1.6-liter to 245-hp 2.0-liter turbo-diesels. For more information on BMW's new 3 series check out: BMW North America http://moritzbmw.com/content/news/BMW/The_All_New_3_Series_Are_Rolling_In/391.html BMW North America Moritz North Arlington 3 Series Ludwig Willisch premium brands Auto News Articles Local Text BMW In an interview for Automotive News, BMW of North America head Ludwig Willisch says the company aims to boost the brand s annual U.S. vehicle sales by 25 percent. In the mid-term, we expect U.S. sales of 300,000 units for the BMW brand, the carmaker s U.S. boss, Willisch, told Automotive News Europe.No specific deadline has been declared by Willisch, but he feels confident that the target is fully attainable due to a vast and renewed portfolio in 2012, including the new 3 Series and X1 SAV. According to company sources, the 300,000 goal could and should be reached in 2013/2014. In a separate interview, BMW head of global sales and marketing Ian Robertson echoed the sentiment that BMW wants to finish this year as the No.1 premium brand in the U.S. We want to be the No. 1 premium brand in the U.S. this year and in the future, Robertson told Automotive News Europe in a separate interview. Year to date, we are ahead of Mercedes in the Unites States. And we intend to defend that position. BMW s aim is to increase this year s sales in the US by 20,000 units over last year s sales of 220,113. BMW s is heavily relying on its U.S. plant to help it continue its U.S. growth. The U.S. is the largest market for combined sales of the BMW and MINI brands with 246,600 units sold through October 2011 compared with 244,400 in Germany and 181,200 in China. [Source: Auto News ] http://moritzbmw.com/content/news/BMW/BMW_Hoping_for_Major_Increase_in_Sales_in_2011/380.html Moritz BMW Recall Crossover 5-series 7-series Gran Turismo X5 X6 2008 2009 2010 2011 V8 V12 www.moritzbmw.com Articles Local Text BMW BMW is recalling about 32,000 cars and crossovers because the circuit board for the electric auxiliary water pump can overheat. The recall covers the 5-series sedan and Gran Turismo, the 7-series, the X5 and the X6 from the 2008 to 2011 model years equipped with V8 or V12 engines. Two engine fires have resulted from 102 failures, according to BMW. It starts with smoldering of the pump and could spread elsewhere under the hood. Please contact our service department at :(800) 614.8773 to schedule an appointment to bring your vehicle in to make the necessary recall repairs. http://moritzbmw.com/content/news/BMW/BMW_Recall/372.html Swingfest Arlington Texas Cadillac MINI BMW Golf Cup www.moritzbmw.com Articles Local Text 2011 BMW Swingfest/BMW Golf Cup 2011 Mortiz of North Arlington is proud to sponsor the 2011 Shady Valley Swingfest, a 4 day long member tournament beginning on Thursday August the 4th at 8:30 a.m. and concluding Sunday August 7th. Representatives from Moritz of North Arlington will be on hand to answer any questions you should have regarding any of our outstanding BMW, Cadillac or MINI models. We are also very pleased to announce that BMW of North America will be on hand Saturday August 6th sponsoring the BMW Golf Cup. BMW has been participating in the Golf Cup since 1991. Shady Valley has been selected as one of only 100 clubs to hold such an event this year. The top two finishers on Saturday will be invited to compete in the BMW US Golf Cup Final at Pinehurst Resort in beautiful North Carolina. In addition to prizes for the top two finishers there will also be incentives for closet to the pin as well as a hole in one give-away. The player who gets closest to the pin will be awarded with a trip to the BMW M Driving School Experience. The prize for a hole in one is a 2011 BMW. For more information on the BMW Golf Cup please visit: http://www.bmw-golfsport.com/tournaments/bmw_golf_cup_international For more information regarding the BMW M Driving School Experience please visit: http://www.bmwusa.com/Standard/Content/Experience/Events/PDS http://moritzbmw.com/content/news/2011/BMW/Swingfest_2011/341.html 2012 new bmw m5 moritz arlington texas performance model http://www.bmwusa.com Articles Local Text 2012 BMW 5 Series M5 4dr Car Introducing The All-New 5th Generation BMW M5. Woodcliff Lake, NJ June 22, 2011... Since the ''M5'' badge was first placed on the deck lid of a BMW back in 1988, this iconic model has exemplified the luxury and daily usability of a top range BMW sedan combined with true super-car performance. Now, in its 5th generation, the all-new BMW M5 is again poised to redefine the performance envelope possible in a luxury sedan. The new BMW M5 is a high-performance sports car whose exceptional dynamic potential is geared squarely towards the demands of track use, while at the same time sets a new benchmark in daily driving with its touring comfort and innovative equipment features. It also sets the pace in its class in terms of efficiency. In order to achieve these lofty performance goals, the new BMW M5 introduces the most powerful engine ever fitted in a series-produced model from BMW M GmbH mated to a new high-torque 7-speed M-Double Clutch (M-DCT). An innovative Active M Differential, which optimizes power transfer to the rear wheels combined with extensive chassis upgrades developed on the history of extensive racing expertise, ensures that the engine's performance can be transferred to the ground. Read the press release. http://moritzbmw.com/content/news/2012/BMW/5 Series/M5/4dr Car/The_All-New_BMW_M5_Sedan/340.html moritz bmw team usa olympics 2012 6-series http://www.bmwusa.com/driveforteamusa Articles Local Text 2012 BMW 6 Series 650i BMW DRIVE FOR TEAM USA Loading... IT'S MORE THAN JUST A TEST DRIVE. IT'S THE CHANCE TO MAKE A DIFFERENCE. BMW and Team USA. Both are made to compete at the highest level. And both are at the top of their respective games. So, in the spirit of friendly competition, we're hosting a unique event at BMW centers around the country. The BMW Drive for Team USA Event gives you the opportunity to get behind the wheel of a 3 Series, 5 Series, 7 Series and the all-new 6 Series Convertible. And we'll also give you the chance to test drive the competition so you can truly see how BMW is at the top of its game. What's more, BMW will donate $10 to Team USA for every drive that's scheduled. So when you get behind the wheel, you'll be helping American athletes train and compete in the Olympic and Paralympic Games. Be sure to sign up for this very special event for your chance to experience exhilaration and to help make a difference. Date: July 16, 2011 Time: 9:30am - 4:30pm Location: Moritz BMW 1105 E. Lamar Blvd Arlington, TX 76011 REGISTER NOW or Call 1-800-956-4BMW (4269) 1-800-856-4269 http://moritzbmw.com/content/news/2012/BMW/6 Series/650i/Moritz_BMW_DRIVE_FOR_TEAM_USA/332.html Moritz BMW of North Arlington 2012 BMW 528i Receives Latest in EfficientDynamics Technologies New TwinPower Turbo four-cylinder, Auto Stop/start and xDrive AWD ensure that most popular 5 Series model set to become even more popula BMW USA Articles Local Text 2011 BMW 5 Series 528i 4dr Car 2012 BMW 528i Receives Latest in EfficientDynamics Technologies New TwinPower Turbo four-cylinder, Auto Stop/start and xDrive AWD ensure that most popular 5 Series model set to become even more popular Woodcliff Lake, NJ July 5, 2011 BMW today announced significant enhancements for the 2012 BMW 528i Sedan, most significantly BMW s new TwinPower Turbo 2.0-liter four-cylinder engine. To further enhance its efficiency in everyday driving, the 2012 BMW 528i also receives auto start/stop technology. For those who face the realities of four-season driving, the 2012 528i becomes the newest member of the 5 Series family in the US to offer BMW xDrive all-wheel drive as an option. When the 2012 model arrives in BMW showrooms this fall the most popular model in the 5 Series line-up is destined to become even more so. http://moritzbmw.com/content/news/2011/BMW/5 Series/528i/4dr Car/2012_BMW_528i_Receives_Latest_in_EfficientDynamics_Technologies_New_TwinPower_Turbo_four-cylinder,_Auto_Stop/start_and_xDrive_AWD_ensure_that_most_popular_5_Series_model_set_to_become_even_more_popula/330.html Moritz BMW Of North Arlington 76001 BMW is back in Hollywood with Mission Impossible BMW USA Articles Local Text 2011 BMW 6 Series 650i Convertible BMW is back in Hollywood with Mission: Impossible Ghost Protocol Munich/Los Angeles - June 30, 2011... Back in Hollywood. BMW is pleased to announce their participation in the upcoming Paramount Pictures release Mission: Impossible - Ghost Protocol as the film s main automotive partner.High performance with fewer emissions is the name of the game: One of the BMW vehicles provided for Tom Cruise s next film is the BMW Vision EfficientDynamics concept car. It has been recognized as having the most sophisticated technology and the most striking design among the current concept electric supercars. In a few years the BMW i8, which was inspired by the BMW Vision Efficient Dynamics concept vehicle, will enter series production. We are thrilled to be involved again in another Hollywood Blockbuster, said Ian Robertson, BMW AG Board Member for Sales and Marketing. The BMW Group leads the way in developing future mobility with a focus on sustainability. One great example is the BMW Vision EfficientDynamics concept car which will be presented in the film. With its futuristic design and large glass surfaces, the car offers a fascinating perspective on the future of sheer driving pleasure in combination with maximum efficiency. Also with BMW ConnectedDrive technology, it is the perfect car for Ethan Hunt to outsmart his pursuers through narrow streets and busy city traffic. Having provided vehicles for outstanding film projects, TV productions, etc. for more than 75 years, entertainment marketing is firmly established as an important building block for the BMW Group s long-term image and product communications. Mission: Impossible Ghost Protocol , directed by Brad Bird, is scheduled for release mid of December 2011.For more information please see www.bmw.com/mission http://moritzbmw.com/content/news/2011/BMW/6 Series/650i/Convertible/BMW_is_back_in_Hollywood_with_Mission:_Impossible/325.html 2012 bmw M5 race moritz nardo ring testing youtube.com Articles Youtube video 2012 BMW 5 Series M5 http://www.youtube.com/embed/z9DLpE_R0vcBMW/5 Series/M5/The_new_BMW_M5._High-speed_testing_at_the_Nardo_Ring./320.html aisd score a goal in the classroom arlington moritz bmw high school attendance www.moritzbmw.com Articles Local Text 2011 BMW 1 Series 128i When the 2010-11 school year began, students had a little something extra to look forward to this year. At a large pep-rally hosted by Seguin High School, it was announced that a 2011 Moritz BMW 128i was going to be the reward for the student that exemplified the best attendance all year long... there were just too many students to choose from! To give everyone a sporting chance, all year long, students had their names entered into a pool if they had perfect attendance every few weeks. The more times you had perfect attendance during these weekly periods, the greater the chances that your name would be on of the lucky few. Once the end of the school year rolled around, six candidates were drawn at random from the pool of attendance candidaates to attend the presentation ceremony for the car at which students would each receive a BMW key and try to start the Crimson Red, brand new BMW from Moritz of North Arlingon. The six finalists who drew their big chance to win the car out of 20,400 entries were: Nghia Nguyen, 10th grader at Bowie High School Miguel Paniagua, 10th grader at Lamar High School Benjamin Hunter, 11th grader at Martin High School Neda Langroodi, 10th grader at Martin High School Mark Martinez, 9th grader at Seguin High School Krystal Taylor, 11th grader at Seguin High School More photos from the Finalist Selection afternoon with Nolan Ryan at Moritz BMW and the Selection Evening are available by CLICKING HERE At the end of the day, it turned out that Mark Martinez was the big winner... to read more about his story visit the links below. https://picasaweb.google.com/MoritzBMWCadillacMINI/MoritzBMWAndScoreAGoalInTheClassroom Source Cited: http://scoreagoal.org/?p=762 http://www.aisd.net/bmw/ http://www.star-telegram.com/2011/06/06/3131363/arlington-school-districts-bwm.html http://moritzbmw.com/content/news/2011/BMW/1 Series/128i/Score_A_Goal_in_the_Classroom_and_Moritz_BMW_partner_to_motivate_school_attendance/319.html Electric BMW models concepts efficiency USA TODAY Articles Local Text 2011 BMW NEW YORK BMW, gambling its image as a high-performance brand, will put 700 of its 1 Series coupes on the streets this fall with an all-electric drive that it says will satisfy sports car fans and also use no petroleum. BMW promised the ActiveE will be 100% electric and 100% BMW. And it will go about 100 miles on a charge, the automaker says. It is the start of a move toward electric power by the car company famous for its smooth, powerful gasoline engines and its crisp-handling sedans. If the test of the so-called ActiveE coupe is successful, BMW will follow in 2013 with an electric vehicle it has designed from scratch to run on battery power, using a lightweight aluminum chassis and a strong, light carbon-fiber passenger-compartment cell. That car will be called i3, even though BMW says it won't resemble the current 3-Series sedan.The company s first test was of a handful of electric Mini Coopers. The 170-hp ActiveE was shown Monday at a Manhattan dealership at an event ahead of the New York International Auto Show that begins later this week. BMW will lease 700 ActiveE s to interested drivers in U.S. coastal cities this fall for 24 months at $499 per month, plus a $2,250 payment at the start of the lease. BMW says the ActiveE will accelerate from 0 to 60 mph in about 9 seconds. That s only about as quick as an average family sedan, but should feel brisk enough to suit many buyers, it says. The announcement was the second ahead of the show here of an electric performance car. Nissan s NISMO performance division has crafted a racing version of the company s battery-power Leaf that it hopes will spark interest in an electric-car racing series. Automakers are being pushed toward dramatic powertrain shifts by regulations here, and especially in Europe, that limit carbon emissions. The more petroleum a car burns, the more carbon it emits. Performance models could put a halo, or positive image, on electrics generally and ease their acceptance. http://moritzbmw.com/content/news/2011/BMW/BMW_gambles_sporty_image_on_electric_cars/309.html Moritz BMW Dream Day Tarrie youtube.com Joy event 740Li spa day media coverage On site reporting Articles Local Text 2011 BMW 7 Series 740Li A Dream Day to remember at Moritz BMW with the Experience Genie by John Brunson Words cannot describe the exciting scene upon which the crisp morning sun rose on April 2nd. As we setup to surprise our local cancer survivor Tarrie, a very deserving young woman with two small children, we quickly realized how much this was going to mean to her. She was escorted to the press conference at the dealership by her Sister's Network pals, and had NO idea what was about to unfold. Just as we were taking photos as a group with Tarrie, our BMW advisors, and the Sister's Network team, a sleek BMW 740Li crept upon the scene... The meet and greet... she might have taken a step back at first, but warmed up to the blue man quickly!!! The Experience Genie, to all of our surprise in his full red suit and BMW t-Shirt, stepped out of the 740Li and announced that his was her VIP Dream Day escort vehicle for the day. Tarrie got to forget about the daily struggles and just her wishes for the day come true. The only treatments and care she was given that day were pampering at a local spa, valet rides in a Moritz 2011 BMW 740Li, helicopter flying lessons, VIP dinner and club experience in downtown Dallas and more. Speaking from the heart, this is one of the most touching events we have been a part of and we hope to do more for other unsuspecting and deserving individuals in the near future. See the pictures and footage of the Dream Day by clicking the various links below. Off they go, VIP! To view video coverage of the Dream Day surprise, CLICK to experience the JOY: To view more photos from Tarrie's Special Day, please click to: Genie Facebook album on http://www.facebook.com/album.php?aid=292514 id=69199139286 l=078f8a9628 Local Channel 11 and WFAA 8 News showed up to highlight the day with some praise and encouragement for Tarrie! Big Thanks to the Experience Genie and Ingrid! READ MORE ABOUT TARRIES DAY on their Genie BLOG: http://www.experiencegenie.com/blog/ http://www.experiencegenie.com/blog/feed/ _____________________________ In Tarries own words: _____________________________ "My day started off with a big surprise, and I didn't know where I was going... I was just by the Sister's Network that we were headed to the Moritz BMW location in Arlington, Texas. There were camera's and everything when I got there and and I came to find out it was all about me! There was this day to pamper me with a nice relaxing spa visit, nice hotel, VIP Dallas Zoo visit and more that night, just a wonderful day in the 740Li." -Tarrie ____________________________ from: Veronica S.to: john_brunson@moritzmail.com - John Brunson Moritz Marketing Managerdate: Wed, Apr 13, 2011 at 8:23 AMsubject: Experience Genie DreamDay John, On behalf of Sisters Network Dallas Chapter, I would like to thank you for your cooperation in making Tarrie s day with the Genie a big success. It was exciting and touching to see the surprise on her face. She had a wonderful time and said she hated for it to end. It helped to put a more positive light on her life at this point and a positive attitude will help her fight her cancer. It also helped for her to be able to ride around in one of your luxuries BMW s (by the way, my dream car) for the day. Again, I would like to thank you for helping to make Tarrie s experience with the Genie unforgettable. Sincerely, Veronica SladeVice President of Sisters Network - Dallas Chapter ---------------------------------------------- "We would like to thank all who participated to make this a special day for Tarrie... people and relationships are what we are about at Moritz. Always remember... Pay it forward." -Moritz BMW in Arlington, TX http://moritzbmw.com/content/news/2011/BMW/7 Series/740Li/Moritz_BMW_hosts_a_Dream_Day_for_a_local_cancer_survivor_with_the_Experience_Genie/304.html Moritz BMW Next generation 1 Series BMW Blog Horatiu B. Articles Local Text BMW By: Horatiu B. The new BMW 1 Series hatchback model will feature a slightly longer wheelbase and wider track than the current model. It will be available in three and five door variants with both models using the new modular/expendable platform. The backbone of these models was designed especially for this purpose so every model can have a variation backbone, simply be moving suspension points and firewalls to areas that will benefit each vehicle. Corroborated with more parts sharing, this new approach will allow BMW to reduce even more the production costs. BMW has scrapped any plans to offer an electric and hybrid drive for the new 1 Series. The decision to move forward with the highly-efficient N57 1.5 liter diesel engine was driven by the results obtained in testing the Vision EfficientDynamics vehicle. The horsepower range for the three-cylinder powerplants goes from 95 to 177 horsepower. The gasoline version, dubbed N30, comes in displacements of 1.2 and 1.5 liters with power output of ranging from 70 to 184 horsepower. At the high-end of the line-up, it is expect that BMW will continue to offer the six-cylinder N55 Twin-Scroll engine for its 135i Coupe model. The new BMW 1 Series Hatchback Concept will be unveiled at the Frankfurt Motor Show in September 2011. http://www.bmwblog.com/2010/12/17/spy-photos-next-generation-1-series-reveals-more-of-its-design/#more-49404BMW/Next_generation_1_Series_reveals_more_of_its_design/183.html Moritz BMW M5 spy shots revealed auto blog.com Articles Local Text 2011 BMW Spy Shots: 2011 BMW M5 frolics in a winter wonderland by Steven J. Ewing (RSS feed) on Dec 22nd 2010 That bulging front end hides a twin-turbocharged 4.4-liter V8 estimated to produce in excess of 560 horsepower and 530 pound-feet of torque, with the full force being sent to the ground solely via the two rear wheels. Of course, the improved suspension geometry means that the M5 will be full of finesse for track day storming, and we cannot stress how imperative it is that BMW releases the full onslaught of details sooner rather than later.BMW's Detroit Auto Show stage is already reserved for the 2012 1 Series M Coupe and 6 Series convertible, which makes us think we may finally see the new M5 at the Geneva show in March. We're having a hard time staying patient. Gallery: Spy Shots: 2011 BMW M5 Winter Testing http://www.autoblog.com/2010/12/22/spy-shots-2011-bmw-m5-frolics-in-a-winter-wonderland/BMW/BMW_M5_spy_shots_revealed/180.html Moritz BMW Martha Stewart's X3 Dream Come True BMW of North America Articles Local Text BMW Plant Spartanburg and the BMW Performance Center Make Martha Stewart sX3 Dream Come TrueMartha Stewart accepted BMW s invitation to design her dream BMW X3Sports Activity Vehicle using BMW s Dream It. Build It. Drive It. program. Recently, Martha and The MarthaStewart Show crew went to Spartanburg, South Carolina to watch theproduction of her BMW X3. Martha experienced firsthand where BMW makes all BMW X3, X5 and X6vehicles and interviewed X3 Product Manager Joe Wierda and other BMWassociates. The last stop of the day was the BMWPerformance Center where Martha tested out the Ultimate Driving Machine.Martha s visit to Spartanburg airedTuesday, December 14, 2010 on The Martha Stewart Show on the Hallmark Channel. To watch the BMW segment on The Martha Stewart Show, please visitbmwusanews.com.Martha Stewart at Plant Spartanburg.Copyright 2010, Martha Stewart Living Omnimedia, Inc. All rights reserved.Dealer CommunicationsBMW of North America, LLC http://www.bmwusanews.comBMW/Martha_Stewart's_X3_Dream_Come_True/179.html Moritz BMW X3 reloaded Auto Week Greg Kable Articles Local Text 2011 BMW X3 BMW has revealed the first official details of its second-generation X3 prior to its world debut at the upcoming Paris motor show. http://www.autoweek.com/article/20100604/CARNEWS/100609937BMW/X3/BMW_X3_reloaded/124.html Moritz BMW 5-Series Brake Intervention Techonology Motor Ward Arman Barari Articles Local Text 2011 BMW 5 Series BMW likes to introduce a new kind of technology with every new 5-Series models. The last gen came with an electronic steering system which turned out to be rubbish, so for the new 2011 model they went for safety and came up with the brake intervention, which detects collisions, warns the driver and if needed applies the brakes. All that is to reduce the impact of the crash, making it more comfi hitting things! http://www.motorward.com/2010/05/2011-bmw-5-series-brake-intervention-technology/BMW/5 Series/2011_BMW_5-Series_Brake_Intervention_Technology/123.html Moritz BMW 2011 ActiveHybrid 750i Edmunds Inside Line Bradford Elsinore Articles Local Text 2011 BMW 7 Series 50i It's really a shame that the word "hybrid" has such a miserly connotation. It's as though everything stamped with the word has to be either economical, eco-friendly or worse: both! How are giant luxury cars with twin-turbocharged V8s supposed to fit in a category like that? http://www.insideline.com/bmw/activehybrid-7/2011/2011-bmw-activehybrid-750i-first-drive.htmlBMW/7 Series/50i/2011_BMW_ActiveHybrid_750i_First_Drive/122.html