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BMW Hoping for Major Increase in Sales in 2011

In an interview for Automotive News, BMW of North America head Ludwig Willisch says the company aims to boost the brand’s annual U.S. vehicle sales by 25 percent.

“In the mid-term, we expect U.S. sales of 300,000 units for the BMW brand,” the carmaker’s U.S. boss, Willisch, told Automotive News Europe.
No specific deadline has been declared by Willisch, but he feels confident that the target is fully attainable due to a vast and renewed portfolio in 2012, including the new 3 Series and X1 SAV.

According to company sources, the 300,000 goal could and should be reached in 2013/2014.

In a separate interview, BMW head of global sales and marketing Ian Robertson echoed the sentiment that BMW wants to finish this year as the No.1 premium brand in the U.S.

“We want to be the No. 1 premium brand in the U.S. – this year and in the future,” Robertson told Automotive News Europe in a separate interview. “Year to date, we are ahead of Mercedes in the Unites States. And we intend to defend that position.”

BMW’s aim is to increase this year’s sales in the US by 20,000 units over last year’s sales of 220,113. 

BMW’s is heavily relying on its U.S. plant to help it continue its U.S. growth.

The U.S. is the largest market for combined sales of the BMW and MINI brands – with 246,600 units sold through October 2011 compared with 244,400 in Germany and 181,200 in China.

[Source: Auto News ]

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