Plant Spartanburg and the BMW Performance Center Make Martha Stewart’s X3 Dream Come True
Martha Stewart accepted BMW’s invitation to design her dream BMW X3 Sports Activity Vehicle using BMW’s “Dream It. Build It. Drive It.” program. Recently, Martha and “The Martha Stewart Show” crew went to Spartanburg, South Carolina to watch the production of her BMW X3. Martha experienced firsthand where BMW makes all BMW X3, X5 and X6 vehicles and interviewed X3 Product Manager Joe Wierda and other BMW associates. The last stop of the day was the BMW Performance Center where Martha tested out the Ultimate Driving Machine.
Martha’s visit to Spartanburg aired Tuesday, December 14, 2010 on “The Martha Stewart Show” on the Hallmark Channel. To watch the BMW segment on “The Martha Stewart Show,” please visit